MIG-31

Wild Tangent founder and CEO Alex St John is no longer a believer in in-game advertising.

"I think a lot of the perception out there - the rest of the state of the market - thinks the advertising opportunity is in in-game advertising," he said during the annual Wedbush Morgan Securities Management Access Conference.

"And in-game advertising - Wild Tangent has patents on it, we did it very early on, we have a lot of in game ads, we sell them - is not a very effective way because you've got to plumb the game, you've got an unproven method of measuring the value of that ad, that unit is not trackable..."
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Source: Gamesindustry

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BlueMak

Sort of like TV ads then? Or radio? Or print?

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The people who are regarded as moral luminaries are those who forego ordinary pleasures themselves and find compensation in interfering with the pleasures of others(Bertrand Russell)"You go into Afghanistan, you got guys who slap women around for five years because they didn't wear a veil,You know, guys like that ain't got no manhood left anyway. So it's a hell of a lot of fun to shoot them." - Lt. Gen. James N. Mattis
This is slavery, not to speak one's thought. [Euripides-The Phoenician Women (c.411-409 B.C.)] http://www.macedonia.info/FALLACIESANDFACTS.htm Sic semper tyrannis.

Mousey

Plus if it's an FPS you'll be too busy trying not to get shot at to be interested in a burger king ad or w/e...
Honestly, which tard thought it would be a smart idea to put targeted ads in BF2142? *audible sigh*....

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