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Double Fusion to provide in-game ads for PS3

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Old Jul 10, 2008, 03:34 PM   #1
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Double Fusion to provide in-game ads for PS3
Sony has chosen Double Fusion to provide in-game ads for the PlayStation 3.

The deal applies to SCEE and SCEA, with Double Fusion already dealing with a number of publishers keen to reach Sony's 13 million PlayStation 3 users.
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Source: Gamesindustry
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