EA Sports to show its "lighter side" for casual audiences

**MIG-31** · Jul 10, 2008, 04:55 PM

The traditional image of EA Sports as a label dedicated to accuracy and authenticity can be a turn-off for the sorts of Wii audiences that the company is trying to appeal to with some of its titles, prompting a new two-angle marketing strategy.
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Source: Gamesindustry

Jul 10, 2008, 04:55 PM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 56,818 Rep Power: 471 System Specs	EA Sports to show its "lighter side" for casual audiences The traditional image of EA Sports as a label dedicated to accuracy and authenticity can be a turn-off for the sorts of Wii audiences that the company is trying to appeal to with some of its titles, prompting a new two-angle marketing strategy. ____________ Source: Gamesindustry __________________ Please Post Your News Submissions Here