With production costs still a formidable challenge, Sony has said
not to expect Christmas price cuts for the PlayStation 3 -- but EEDAR analyst Jesse Divnich believes the PS3 may be taking a big hit from recent Xbox 360 price reductions.
Ahead of September's NPD results expected next week, analysts are bracing for a mixed bag in video game performance. The month's results are expected to suffer greatly in year-over-year comparisons to last year's September, when Halo 3 saw its record-breaking launch.
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Source: Gamasutra