Sony should beware — Activision chief is not simply playing games

**MIG-31** · Jun 19, 2009, 04:20 PM

Bobby Kotick and a partner bought the once-struggling Activision for $440,000 in 1991, at a time when it was losing $30 million on $10 million in revenues. Now the world's biggest independent computer games company, it has a market value of $16 billion (£10 billion) and operating profits of $179 million in the first quarter on sales of $981 million.

Activision overtook Electronic Arts last July when it was in effect taken over by Vivendi of France in a deal where Vivendi injected World of Warcraft into the company for a 56 per cent stake. With such success, Mr Kotick, who runs the business from Beverly Hills, can probably get away with saying anything, which, soon enough, he does.
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Source: The Times Online

BiGBrOwNPimpsta · Jun 19, 2009, 05:51 PM

pulling an EA on Sega kinda move here, they really need to loosen up the PS3. Them arguing not wanting anyone to figure out their system to make it last a long time, that's complete BS. They need to fix their online and cut costs, or else their 10 bs time line (really means 6 years to a new console) will become a short 5.

And I'm a Sony person!

Jun 19, 2009, 04:20 PM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 55,750 Rep Power: 444 System Specs	Sony should beware — Activision chief is not simply playing games Bobby Kotick and a partner bought the once-struggling Activision for $440,000 in 1991, at a time when it was losing $30 million on $10 million in revenues. Now the world's biggest independent computer games company, it has a market value of $16 billion (£10 billion) and operating profits of $179 million in the first quarter on sales of $981 million. Activision overtook Electronic Arts last July when it was in effect taken over by Vivendi of France in a deal where Vivendi injected World of Warcraft into the company for a 56 per cent stake. With such success, Mr Kotick, who runs the business from Beverly Hills, can probably get away with saying anything, which, soon enough, he does. ____________ Source: The Times Online __________________ Please Post Your News Submissions Here

Jun 19, 2009, 05:51 PM	#2
BiGBrOwNPimpsta HH's #1 Hustla and Pimp Join Date: Jan 2003 Location: The Dirty Dot Posts: 7,706 Rep Power: 105 System Specs	Re: Sony should beware — Activision chief is not simply playing games pulling an EA on Sega kinda move here, they really need to loosen up the PS3. Them arguing not wanting anyone to figure out their system to make it last a long time, that's complete BS. They need to fix their online and cut costs, or else their 10 bs time line (really means 6 years to a new console) will become a short 5. And I'm a Sony person! __________________ Sound Blaster X-Fi Xtreme Music \| Logitech Z-5500 THX 5.1 Surround Sound Speakers \| 2 Lite-On 20x S-ATA Burners \| Logitech G700 Mouse \| Logitech MX5500 Bluetooth Keyboard