Valve: Steam can boost boxed sales

**MIG-31** · Jul 3, 2009, 02:54 PM

Valve has batted away the latest fears that its digital Steam service is damaging traditional retail, revealing it has data that shows boxed sales increase when it runs promotions via its digital distribution channel.

Speaking to GamesIndustry.biz in London yesterday, marketing boss Doug Lombardi claimed 'free weekend' initiatives boosted sales of its games across the board.
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Source: Gamesindustry

Jul 3, 2009, 02:54 PM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 56,818 Rep Power: 471 System Specs	Valve: Steam can boost boxed sales Valve has batted away the latest fears that its digital Steam service is damaging traditional retail, revealing it has data that shows boxed sales increase when it runs promotions via its digital distribution channel. Speaking to GamesIndustry.biz in London yesterday, marketing boss Doug Lombardi claimed 'free weekend' initiatives boosted sales of its games across the board. ___________ Source: Gamesindustry __________________ Please Post Your News Submissions Here