Valve Announces $25 Mil Left 4 Dead 2 Ad Campaign

**MIG-31** · Oct 5, 2009, 07:55 PM

Valve, creators of best-selling game franchises (such as Half-Life and Counter-Strike) and leading technologies (such as Steam and Source), today announced a $25 Mil consumer advertising plan for its upcoming action thriller, Left 4 Dead 2 (L4D2).

"Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve's history," said Gabe Newell, president of Valve. "Left 4 Dead 2 has consistently run at 300% of Left 4 Dead's numbers."
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Source: Steam

Oct 5, 2009, 07:55 PM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 56,818 Rep Power: 471 System Specs	Valve Announces $25 Mil Left 4 Dead 2 Ad Campaign Valve, creators of best-selling game franchises (such as Half-Life and Counter-Strike) and leading technologies (such as Steam and Source), today announced a $25 Mil consumer advertising plan for its upcoming action thriller, Left 4 Dead 2 (L4D2). "Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve's history," said Gabe Newell, president of Valve. "Left 4 Dead 2 has consistently run at 300% of Left 4 Dead's numbers." ____________ Source: Steam __________________ Please Post Your News Submissions Here