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Ubisoft to release franchise titles every 12-18 months

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Old Feb 15, 2010, 03:22 PM   #1
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Ubisoft to release franchise titles every 12-18 months
Ubisoft has detailed its franchise plans for the future, with the intention of releasing new titles based on existing brands every 12 to 18 months.
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Source: Gamesindustry
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Old Feb 15, 2010, 03:33 PM   #2
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Re: Ubisoft to release franchise titles every 12-18 months
What does the rest of the article says? Apparently you have to be registered there to read the news...kinda fail IMO.

Anyway, it's Ubi and they have decided to go for the new DRM scheme, so, screw them.
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Old Feb 15, 2010, 03:40 PM Threadstarter Thread Starter   #3
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Re: Ubisoft to release franchise titles every 12-18 months
Sorry mate,I forgot Gamesindustry introduced the Log-In Requirement a few months ago..

Quote:
Looking at Activision's success with the yearly Call of Duty titles, the French publisher said it will be careful not to fatigue IP or compromise on quality.

"We're organising ourselves towards that strategy - providing you can create something innovative every year that can surprise the end user and please your gamers," said European MD Alain Corre, in an interview published today. "Then you can consider releasing a SKU every 12-18 months - but it needs to be different enough from the previous SKU to make sure you're not tiring the franchise or the consumers.

"The Call of Duty example is the best around - they've been able over the past five years to iterate every year with growing success each time. They never compromise on quality, which is exactly what we're trying to do with our brands now."

The next 12 months sees the return of a number of high-profile Ubisoft franchises – the next Assassin's Creed game will hit within a year of the last release, and use many of the same assets as Assassin's Creed II. But brands such as Ghost Recon and Prince of Persia have been away from stores for longer, and Ubisoft may face challenges when it comes to quality of product within a short time-frame – Splinter Cell: Conviction, which was under development as far back as 2006, has been delayed numerous times.

Corre also admitted that working to strict time frames dictated by the movie industry – as it did with the recent release based on James Cameron's Avatar – was partly to blame for its mediocre scores and sales.
"It was true that we were also hoping to create a better experience, I'd say, in terms of gaming - but it's not always easy when you have to follow the rules of a studio," he said. "When you have guidelines and so on, it's more rigid in terms of creation than what you can do with your own property."

The full interview with Alain Corre, where he also discusses the U Play initiative and how it will measure up to services such as Xbox Live and PSN, can be read here.
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Old Feb 15, 2010, 07:37 PM   #4
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Re: Ubisoft to release franchise titles every 12-18 months
Thank you.
Still, ubi fail.
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The people who are regarded as moral luminaries are those who forego ordinary pleasures themselves and find compensation in interfering with the pleasures of others(Bertrand Russell)"You go into Afghanistan, you got guys who slap women around for five years because they didn't wear a veil,You know, guys like that ain't got no manhood left anyway. So it's a hell of a lot of fun to shoot them." - Lt. Gen. James N. Mattis
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Old Feb 15, 2010, 07:53 PM   #5
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Re: Ubisoft to release franchise titles every 12-18 months
To be honest i reckon especially with Call of Duty, that upping the support for third party mods and maps would make the game more popular. That's why Halo 3 is still insanely popular and one of the most played games on XBL however many years after it's release because of Forge and the ability to share maps.

And also why don't PC Gamers have a real friends system and stuff like that for our games unless we're running steam or the select handful of titles (and even more select couple of decent ones) on GFWL.
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Old Feb 15, 2010, 08:51 PM   #6
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Re: Ubisoft to release franchise titles every 12-18 months
CoD is Activision.

I get the point about multiplayer games though. Of course they are going to be the least affected by this.
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The people who are regarded as moral luminaries are those who forego ordinary pleasures themselves and find compensation in interfering with the pleasures of others(Bertrand Russell)"You go into Afghanistan, you got guys who slap women around for five years because they didn't wear a veil,You know, guys like that ain't got no manhood left anyway. So it's a hell of a lot of fun to shoot them." - Lt. Gen. James N. Mattis
This is slavery, not to speak one's thought. [Euripides-The Phoenician Women (c.411-409 B.C.)] http://www.macedonia.info/FALLACIESANDFACTS.htm Sic semper tyrannis.
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Old Feb 15, 2010, 08:57 PM   #7
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Re: Ubisoft to release franchise titles every 12-18 months
Quote:
Originally Posted by BlueMak View Post
CoD is Activision.

I get the point about multiplayer games though. Of course they are going to be the least affected by this.
Well i dunno about that CoD's multiplayer is probably one of the only things that keeps people going back to it after Single Player. One of my mates racked himself up to the maximum rank and unlocked pretty much everything going in MW2 without hardly even touching the campaign
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Old Feb 15, 2010, 10:00 PM   #8
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Re: Ubisoft to release franchise titles every 12-18 months
CoDMW are barely not only multiplayer games.
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The people who are regarded as moral luminaries are those who forego ordinary pleasures themselves and find compensation in interfering with the pleasures of others(Bertrand Russell)"You go into Afghanistan, you got guys who slap women around for five years because they didn't wear a veil,You know, guys like that ain't got no manhood left anyway. So it's a hell of a lot of fun to shoot them." - Lt. Gen. James N. Mattis
This is slavery, not to speak one's thought. [Euripides-The Phoenician Women (c.411-409 B.C.)] http://www.macedonia.info/FALLACIESANDFACTS.htm Sic semper tyrannis.
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