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Old Oct 15, 2009, 09:03 AM   #1
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AMD Shortage explained - Apple buy all 4800 series cards

There has been much debate recently on the stock levels of the current range of Nvidia and ATI (AMD) graphics cards and many partners of AMD have been complaining about the shortage of parts across the product range. As the 5000 series of parts is currently limited, partners have tried to meet their backlog for 4800 orders.

According to an industry insider who spoke to Driverheaven last night - Apple have purchased the complete 60 day stock of ATI Radeon 4000 series chips, focusing apparently on the HD 4850. This purchase order was in part way due to the fact that AMD are trying to get into the black for the Q3 2009 reports. With Dirk Meyer recently stating that AMD would get into profit again it certainly seems a logical reason for the mass order from Apple. Perhaps not '2 for the price of 1' but we are sure a very good deal was made for both parties.

The upcoming Apple machines are set to feature the ATI Radeon HD 4850 as a low cost but capable option to tie in nicely with the higher cost 4870 option. The date for this change on the Apple store is not yet set but we would assume within the next month of trading.

Many people have questioned AMD's purchase of ATI but it is clear that ATI are really helping AMD to earn money and perhaps this substantial order from the massive financial resources of Apple will push AMD into the black when the report hits.

Allan Campbell: Heaven Media
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Old Oct 15, 2009, 09:38 AM   #2
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Re: AMD Shortage explained - Apple buy all 4800 series cards

Nice deal , way to go AMD.
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Old Oct 15, 2009, 10:50 AM   #3
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Re: AMD Shortage explained - Apple buy all 4800 series cards

I'm guessing it was more "Way to go, Apple!", those guys know how to get maximum benefit from a business situation.
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Old Oct 15, 2009, 11:12 AM   #4
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Re: AMD Shortage explained - Apple buy all 4800 series cards

nice bit of News there Z ...
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Old Oct 15, 2009, 11:42 AM   #5
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Re: AMD Shortage explained - Apple buy all 4800 series cards

Good news for AMD, but even better for Apple. They are improving. Perhaps by the middle of the next decade they will be able to have new cards just a couple of months after their release. Nice.
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Old Oct 15, 2009, 01:37 PM   #6
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Re: AMD Shortage explained - Apple buy all 4800 series cards

I don't think they could afford the custom cooler I have installed on mine. Unless they are willing to set an insane amount of money on my doorstep they cannot have it! End of Story.
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Old Oct 15, 2009, 02:26 PM Threadstarter Thread Starter   #7
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Re: AMD Shortage explained - Apple buy all 4800 series cards

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Originally Posted by RE III - Frankie View Post
I don't think they could afford the custom cooler I have installed on mine. Unless they are willing to set an insane amount of money on my doorstep they cannot have it! End of Story.
So you basically feel Apple should offer you a few million dollars for one Graphics card cooler. Great input on the story.
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Old Oct 15, 2009, 03:10 PM   #8
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Re: AMD Shortage explained - Apple buy all 4800 series cards

Well, ATI sold only chips, cooler is up to the manufacturer. But given Apple reputation, they won`t stay on stock

Is the card going to be white?

It`s a great move for ATI/AMD not just because they made some money right now, but rather because it`s probably likely that the Apple/ATI cooperation will continue... In a long term it probably justifies short terms smaller profits.
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Old Oct 15, 2009, 03:55 PM   #9
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Re: AMD Shortage explained - Apple buy all 4800 series cards

well i hope this doesn't drive up the pricing on the 4000 chips because of supply shortages. any opinions on that?
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Old Oct 15, 2009, 04:10 PM   #10
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Re: AMD Shortage explained - Apple buy all 4800 series cards

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Originally Posted by [hobo]eclipse View Post
well i hope this doesn't drive up the pricing on the 4000 chips because of supply shortages. any opinions on that?

From the looks of it, you are better off buying the 5000 series for PC anyway.
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Old Oct 15, 2009, 04:15 PM   #11
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Re: AMD Shortage explained - Apple buy all 4800 series cards

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From the looks of it, you are better off buying the 5000 series for PC anyway.
I have seen this being said twice now. Nothing just an observation. Maybe this means that the 5000 series is going to falll hard. That would be a shame though cause they made a huge impression with the story about WOW on six screens. I still haven't worked out how to make compatible games work on more than one screen. I tried it with Flight Sim X, but maybe it was because my offload panel is 7" shorter than my center screen. Resolution issues and such.
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Old Oct 15, 2009, 04:33 PM   #12
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Re: AMD Shortage explained - Apple buy all 4800 series cards

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Originally Posted by RE III - Frankie View Post
I have seen this being said twice now. Nothing just an observation. Maybe this means that the 5000 series is going to falll hard. That would be a shame though cause they made a huge impression with the story about WOW on six screens. I still haven't worked out how to make compatible games work on more than one screen. I tried it with Flight Sim X, but maybe it was because my offload panel is 7" shorter than my center screen. Resolution issues and such.

I know I have a high IQ. I have thought about your post for at least 30 seconds. I still can't figure out how what you say is related to the quote, other than in both of them the number 5000 appears.
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Old Oct 16, 2009, 06:42 AM   #13
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Re: AMD Shortage explained - Apple buy all 4800 series cards

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I know I have a high IQ. I have thought about your post for at least 30 seconds. I still can't figure out how what you say is related to the quote, other than in both of them the number 5000 appears.
If you look carefully it swings back in between the original story your quote what I said and then to a prediction of the future. Carefull conpensation.
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Old Oct 16, 2009, 06:36 PM   #14
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Re: AMD Shortage explained - Apple buy all 4800 series cards

I don't care enough to scroll up the page to read it again.
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Old Oct 17, 2009, 06:59 AM   #15
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Re: AMD Shortage explained - Apple buy all 4800 series cards

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I don't care enough to scroll up the page to read it again.
Yes I KNOW. Attitude is a thing of FAITH not obligation.
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Old Oct 17, 2009, 10:12 AM Threadstarter Thread Starter   #16
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Re: AMD Shortage explained - Apple buy all 4800 series cards

Guys, lets get this thread back to the point.
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Old Oct 19, 2009, 03:04 AM   #17
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Re: AMD Shortage explained - Apple buy all 4800 series cards

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Well, ATI sold only chips, cooler is up to the manufacturer. But given Apple reputation, they won`t stay on stock
well the 8800GT in my Mac Pro looks pretty damn close to the Reference model, with stock cooling/artwork, so you never know
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