AMD: We are growing with or without Dell

Iria · Feb 25, 2006, 07:10 AM

Chicago (IL) - Lenovo, the Chinese company that took over IBM's PC business a little over a year ago, had big news this week. The company launched its first own-branded desktops and notebooks on a global basis. Part of that news was that AMD now has a foot in the door at two of the world's three largest PC makers. And, at least publicly, the company isn't too worried about getting the last one - Dell.

Lenovo has made its first steps on a global stage and succeeded in making big waves about its first non-IBM branded computers that leverage former distribution and sales channels of IBM. Considering the fact that Lenovo is currently ranked as the world's third largest PC manufacturer and the circumstance that the firm's debut was held in 10 countries was worth the comprehensive coverage the event received.

Not so visible, perhaps intentionally, was the fact that AMD was able to place its products in computer cases that previously had been unreachable for the company. IBM relied on Intel processors, as Bart Arnold, AMD's worldwide commercial product manager, confirmed to TG Daily. But since Lenovo has been using AMD processors in the Chinese market for some time now, it was a commonsense decision to include AMD in its most recent product launch as well.

For now, AMD's Lenovo presence is limited to the desktop J series. Lenovo offers AMD's processors - Athlon 64 3200+ and Sempron 3000+ models - in six out of nine models. While it remains to be seen just how successful these new computers - which apparently do not reach the high quality standards set by IBM - will be in markets that have been conquered by IBM, it is clear that AMD will gain market share through Lenovo's new computers. And AMD isn't shy communicating its extended partnership with Lenovo.

"We are flattered that they have decided to use us on a global basis," said Arnold. He believes that Lenovo chose the Athlon and Sempron processors because the processors offer some value additions, such as "lower cost," "lower heat" and "lower power consumption." Intel's presence is limited to two models that are available with Pentium 4 630 and 640 processors. However, Lenovo decided to go exclusively with Intel processors - Celeron-M and Pentium-M CPUs - in its new C series notebook line.
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Read More / Source: TG Daily

Feb 25, 2006, 07:10 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	AMD: We are growing with or without Dell Chicago (IL) - Lenovo, the Chinese company that took over IBM's PC business a little over a year ago, had big news this week. The company launched its first own-branded desktops and notebooks on a global basis. Part of that news was that AMD now has a foot in the door at two of the world's three largest PC makers. And, at least publicly, the company isn't too worried about getting the last one - Dell. Lenovo has made its first steps on a global stage and succeeded in making big waves about its first non-IBM branded computers that leverage former distribution and sales channels of IBM. Considering the fact that Lenovo is currently ranked as the world's third largest PC manufacturer and the circumstance that the firm's debut was held in 10 countries was worth the comprehensive coverage the event received. Not so visible, perhaps intentionally, was the fact that AMD was able to place its products in computer cases that previously had been unreachable for the company. IBM relied on Intel processors, as Bart Arnold, AMD's worldwide commercial product manager, confirmed to TG Daily. But since Lenovo has been using AMD processors in the Chinese market for some time now, it was a commonsense decision to include AMD in its most recent product launch as well. For now, AMD's Lenovo presence is limited to the desktop J series. Lenovo offers AMD's processors - Athlon 64 3200+ and Sempron 3000+ models - in six out of nine models. While it remains to be seen just how successful these new computers - which apparently do not reach the high quality standards set by IBM - will be in markets that have been conquered by IBM, it is clear that AMD will gain market share through Lenovo's new computers. And AMD isn't shy communicating its extended partnership with Lenovo. "We are flattered that they have decided to use us on a global basis," said Arnold. He believes that Lenovo chose the Athlon and Sempron processors because the processors offer some value additions, such as "lower cost," "lower heat" and "lower power consumption." Intel's presence is limited to two models that are available with Pentium 4 630 and 640 processors. However, Lenovo decided to go exclusively with Intel processors - Celeron-M and Pentium-M CPUs - in its new C series notebook line. ___________ Read More / Source: TG Daily