The one-upmanship practiced by both ATI and NVIDIA in their rivalry in the discrete graphics arena is best exemplified by the heated exchanges and sometimes downright dirty tricks used by the chipmakers to show that they have the best GPU. We have all heard of how the chipmakers 'optimize' their processors to perform better in certain benchmarks. Not to mention the bashing that goes on from both companies under the guise of presentations to the media. Blind fans of either side also worsen matters by engaging indiscriminately in flame wars on online hardware forums. Hence, attention is inevitably focused on the high-end, expensive graphics cards that many users would not end up buying anyway. For most of the bystanders that have no stakes or preferences and who are just looking to get a decent and cheap graphics card for their office applications, the entry-level budget segment is their main concern.
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