Matsushita plans digital SLR camera debut this year

Iria · Feb 27, 2006, 06:58 AM

TOKYO (Reuters) - Panasonic brand maker Matsushita Electric Industrial Co. said on Monday it plans to introduce its first digital single-lens reflex (SLR) camera later this year, aiming to grab a slice of the fast-growing market.

The world's biggest consumer electronics maker has been developing technologies and devices for digital SLR cameras jointly with Japanese precision equipment maker Olympus Corp.

A Matsushita spokeswoman said the company had not decided on a price range for the LUMIX DMC-L1, a prototype of which is being exhibited at the PMA 2006 International Convention and Trade Show in Orlando, Florida.

Olympus has already introduced its E-330 digital SLR camera using the jointly developed mirror box unit and sensor.

Digital SLR cameras, which use interchangeable lenses, are generally more expensive and yield higher profit margins than simple point-and-shoot compact cameras that can be produced by low-cost electronics makers.
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Read More / Source: Reuters

Feb 27, 2006, 06:58 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Matsushita plans digital SLR camera debut this year TOKYO (Reuters) - Panasonic brand maker Matsushita Electric Industrial Co. said on Monday it plans to introduce its first digital single-lens reflex (SLR) camera later this year, aiming to grab a slice of the fast-growing market. The world's biggest consumer electronics maker has been developing technologies and devices for digital SLR cameras jointly with Japanese precision equipment maker Olympus Corp. A Matsushita spokeswoman said the company had not decided on a price range for the LUMIX DMC-L1, a prototype of which is being exhibited at the PMA 2006 International Convention and Trade Show in Orlando, Florida. Olympus has already introduced its E-330 digital SLR camera using the jointly developed mirror box unit and sensor. Digital SLR cameras, which use interchangeable lenses, are generally more expensive and yield higher profit margins than simple point-and-shoot compact cameras that can be produced by low-cost electronics makers. ______________ Read More / Source: Reuters