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Google Inc. is introducing a financial news, stock quote and chat service that seeks to shake up the online finance information market now dominated by Internet media rivals and online brokers.

The Web search leader said late on Monday that it has begun offering a trial version of the service called Google Finance that uses a keyword search system to help consumers target information on public and private companies and mutual funds.

Google Finance primarily provides financial news, stock quotes, charts and data. In its trial form, the site is far less comprehensive than established financial sites such as those from Yahoo Inc., Microsoft Corp.'s MSN America Online's Money & Finance and TheStreet.com.

"We are going to provide quick, easy access to financial information ... by taking complex financial data and making it more digestible," Katie Jacobs Stanton, product manager for Google Finance, said in a phone interview.

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Read more/source:[http://www.informationweek.com/news/...95]Information Week[/url]

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