A few years ago, you could get an idea, accurate or not, about the difference between women's and men's online behavior by looking at their respective domain names.
Women.com has been a portal site for women for the past decade, featuring articles on topics like fitness, fashion and romance. Men.com, for most of that time, posted porn.
Today, however, the differences are far more subtle. Both Men.com and Women.com are now gender-targeted health and lifestyle sites with mostly PG-rated content. Their advertisers are established internet sites and consumer-goods companies. They organize content into similar subject areas like health and entertainment.
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Wired News