Loyalty To Wireless Carriers Is Hard To Come By

Iria · Apr 1, 2006, 01:06 AM

Two-thirds of U.S. adult mobile phone users comparison shop for wireless carriers, with more than two out of five doing so within the two months before their contracts expire, a market research firm said Friday.

While promotional offers do some good -- with nearly 30 percent of mobile phone users responding to at least one offer over the last two years -- they do not stop most consumers from comparison shopping and have little impact on customer satisfaction, a survey by Harris Interactive showed.

In an online study of more than 1,000 U.S. adults, with 865 mobile phone users, Harris found 66 percent of the phone subscribers compared the different plans of carriers, with 43 percent beginning the process within the two months left on their current contracts.
___________
Read More / Source: TechWeb

Apr 1, 2006, 01:06 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Loyalty To Wireless Carriers Is Hard To Come By Two-thirds of U.S. adult mobile phone users comparison shop for wireless carriers, with more than two out of five doing so within the two months before their contracts expire, a market research firm said Friday. While promotional offers do some good -- with nearly 30 percent of mobile phone users responding to at least one offer over the last two years -- they do not stop most consumers from comparison shopping and have little impact on customer satisfaction, a survey by Harris Interactive showed. In an online study of more than 1,000 U.S. adults, with 865 mobile phone users, Harris found 66 percent of the phone subscribers compared the different plans of carriers, with 43 percent beginning the process within the two months left on their current contracts. ___________ Read More / Source: TechWeb