Netflix hopes customers will fall for 'Cowboy'

Iria · Apr 3, 2006, 03:26 AM

Online DVD renter Netflix hopes its subscribers will fall in love this week with "Cowboy del Amor," and many other unsung movies it is quietly buying at film festivals to release in art house theaters.

Netflix will begin offering its customers the low-budget, independent "Cowboy" film as the first title it has backed with a theatrical release under a strategy to be the only place cinephiles can rent some small, critically praised works.

Typically, DVD rentals get a boost from the publicity films receive in theatrical release. That is especially true for low-budget and art house films like "Cowboy," which was released at theaters in a handful of cities for a few days in February .

Netflix's publicity department made sure "Cowboy"--a documentary by award-winning filmmaker Michele Ohayon about an ex-rodeo cowboy who runs what he calls a "woman bidness" to introduce lonely American men to marriage-minded Mexican women--got noticed by reviewers.
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Read More / Source: News.com

The_Neon_Cowboy · Apr 3, 2006, 04:32 AM

Lol...

Apr 3, 2006, 03:26 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Netflix hopes customers will fall for 'Cowboy' Online DVD renter Netflix hopes its subscribers will fall in love this week with "Cowboy del Amor," and many other unsung movies it is quietly buying at film festivals to release in art house theaters. Netflix will begin offering its customers the low-budget, independent "Cowboy" film as the first title it has backed with a theatrical release under a strategy to be the only place cinephiles can rent some small, critically praised works. Typically, DVD rentals get a boost from the publicity films receive in theatrical release. That is especially true for low-budget and art house films like "Cowboy," which was released at theaters in a handful of cities for a few days in February . Netflix's publicity department made sure "Cowboy"--a documentary by award-winning filmmaker Michele Ohayon about an ex-rodeo cowboy who runs what he calls a "woman bidness" to introduce lonely American men to marriage-minded Mexican women--got noticed by reviewers. ____________ Read More / Source: News.com

Apr 3, 2006, 04:32 AM	#2
The_Neon_Cowboy HardwareHeaven Extreme Member Join Date: Dec 2002 Location: U.S.A. Posts: 16,009 Rep Power: 90 System Specs	Lol... __________________