ARMed for the living room

niceguyrichy

What's the most dominant company in the technology industry? Microsoft? Google? Intel? How about a 1,300-employee British company named ARM?

ARM has created the chip design that is at the center of virtually every mobile phone on the planet. About 98 percent of all mobile phones use at least one ARM-designed core on their motherboards, according to research from the analyst firm The Linley Group.

That market stranglehold has put ARM in an odd position: Once a company reaches such a lofty market share, there's only two places left to go--down or to another market. So ARM is ratcheting up its efforts to become the chip-design heart of other consumer gadgets such as set-top boxes, digital cameras, printers, and digital televisions.

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Read more/source: ZDNet

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