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Apr 8, 2006, 04:19 PM
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DriverHeaven Extreme Member
Join Date: Apr 2004
Posts: 7,275
Rep Power: 89   |
Podcasts Are On Our Minds, But Not In Our Media Players
Many people know what podcasts are, but few use them. At least, that's the conclusion one research firm reached in a report released Friday.
Only 1 percent of online households in the United States regularly download podcasts from a PC to portable media players, which is the purpose of the audio files, Forrester Research said. Nevertheless, interest remains high, and people are expected to use the technology more in time. By the end of this year, Forrester expects 700,000 U.S. households to listen to podcasts in portable players. That number is projected to grow to 12.3 million by 2010, or more than a third of households that are expected to be listening to MP3 files on portable devices. The MP3 format is used for music, as well as podcasts. MP3 adoption in general is expected to rise from 11 million households this year to 34.5 million in four years. __________ Read More / Source: TechWeb |
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