Apple could double market share on Microsoft defections

Iria · Apr 13, 2006, 08:17 PM

A recent report by market analysis firm Forrester Research says that Apple has an opportunity to make huge gains in its market share. In fact, the report says consumers are so distrustful of Microsoft that Apple could double its market share just based on the defections from Windows-based products to Macintosh.

The remarks come in a report that looks at brand identity and the importance of a companies brand. The report also studies the affect a companies brand has on the pricing of its products and the demographics of those that purchase the products.

Over all, only Apple and Tivo saw their brand trust rise in the last two years, according to the report. The final tally saw Bose, Dell, Hewlett-Packard, Panasonic and Sony earn the highest marks, while Microsoft, Gateway and LG ranked lowest.
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Read More / Source: Yahoo! News

Apr 13, 2006, 08:17 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Apple could double market share on Microsoft defections A recent report by market analysis firm Forrester Research says that Apple has an opportunity to make huge gains in its market share. In fact, the report says consumers are so distrustful of Microsoft that Apple could double its market share just based on the defections from Windows-based products to Macintosh. The remarks come in a report that looks at brand identity and the importance of a companies brand. The report also studies the affect a companies brand has on the pricing of its products and the demographics of those that purchase the products. Over all, only Apple and Tivo saw their brand trust rise in the last two years, according to the report. The final tally saw Bose, Dell, Hewlett-Packard, Panasonic and Sony earn the highest marks, while Microsoft, Gateway and LG ranked lowest. ___________ Read More / Source: Yahoo! News