US analysts predict imminent PS2 price drop

Vikingod · Apr 14, 2006, 02:38 PM

Sony may be about to take steps to boost the US market, with a price drop for the PS2 being predicted by analyst Colin Sebastian of Lazard Capital in the midst of the current gloomy predictions for poor software sales.

Price drop predictions are not uncommon, especially given the current hardware transition, and it should be noted that the idea counters comments made at the recent PlayStation Business briefing by Ken Kutaragi - who stated that Sony will not be making any cuts in the foreseeable future.

However, a lower price point at this stage could provide Sony with an ideal opportunity to boost waning software sales of the current generation machine, as consumers await the November launch of the PS3. Additionally, a shift in focus towards more value-oriented customers could drive sales further, though it is equally likely that such a move would only prove truly useful with further reductions in retail software prices from major publishers - a move unlikely to be viewed favourably in the current soft market conditions.
______________
Read More / Source: GamesIndustry

Apr 14, 2006, 02:38 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	US analysts predict imminent PS2 price drop Sony may be about to take steps to boost the US market, with a price drop for the PS2 being predicted by analyst Colin Sebastian of Lazard Capital in the midst of the current gloomy predictions for poor software sales. Price drop predictions are not uncommon, especially given the current hardware transition, and it should be noted that the idea counters comments made at the recent PlayStation Business briefing by Ken Kutaragi - who stated that Sony will not be making any cuts in the foreseeable future. However, a lower price point at this stage could provide Sony with an ideal opportunity to boost waning software sales of the current generation machine, as consumers await the November launch of the PS3. Additionally, a shift in focus towards more value-oriented customers could drive sales further, though it is equally likely that such a move would only prove truly useful with further reductions in retail software prices from major publishers - a move unlikely to be viewed favourably in the current soft market conditions. ______________ Read More / Source: GamesIndustry