Where to draw line when street ads give you a ring

Iria · May 7, 2006, 08:05 PM

Source: IHT
__________
PARIS - Sometime in the next few weeks, French billboards will be able to speak to your mobile phone - but only with your permission.

People with certain kinds of phones who download a special software program and say they want to participate will receive digital advertising when the phone is near the billboards.

It is the latest twist in the budding niche of mobile marketing, wherein the cellphone becomes a conduit not just for communications but also for commerce.

LeanWolf · May 7, 2006, 08:36 PM

who would want that?

Tipstaff · May 7, 2006, 11:26 PM

Not me, but I have to tell ya, I've seen some really creative billboards. For instance, in Toronto there are a bunch of the "Lord of the Rings" musical billboards around (there are 2 on the Yonge line platforms at Yonge & Bloor) that have an active bluetooth download for a Lord of the Rings ringtone. I remember my friend telling me about the interactive soccer billboard/floor display when he was in Sydney last year. The floor display allowed you to kick around a virtual soccer ball on a field that was branded with an Adidas logo.

Done right, they can accomplish some neat & cool things, but the idea in the above posting is more about "accepting" push ads. I sure as hell don't want my phone going off, thinking that I have a phone call, just to find out I got spammed instead. That would piss me off royally.

YAYitsAndrew · May 8, 2006, 07:07 AM

What if, by downloading and installing the program, your phone bill was less money each month?

May 7, 2006, 08:05 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Where to draw line when street ads give you a ring Source: IHT __________ PARIS - Sometime in the next few weeks, French billboards will be able to speak to your mobile phone - but only with your permission. People with certain kinds of phones who download a special software program and say they want to participate will receive digital advertising when the phone is near the billboards. It is the latest twist in the budding niche of mobile marketing, wherein the cellphone becomes a conduit not just for communications but also for commerce.

May 7, 2006, 08:36 PM	#2
LeanWolf alpha male Join Date: Dec 2002 Location: Skyrim Posts: 5,702 Rep Power: 80 System Specs	who would want that? __________________

May 7, 2006, 11:26 PM	#3
Tipstaff HardwareHeaven Extreme Member Join Date: Jul 2002 Location: Real capital of Canada: Torauna Posts: 6,660 Rep Power: 187 System Specs	Not me, but I have to tell ya, I've seen some really creative billboards. For instance, in Toronto there are a bunch of the "Lord of the Rings" musical billboards around (there are 2 on the Yonge line platforms at Yonge & Bloor) that have an active bluetooth download for a Lord of the Rings ringtone. I remember my friend telling me about the interactive soccer billboard/floor display when he was in Sydney last year. The floor display allowed you to kick around a virtual soccer ball on a field that was branded with an Adidas logo. Done right, they can accomplish some neat & cool things, but the idea in the above posting is more about "accepting" push ads. I sure as hell don't want my phone going off, thinking that I have a phone call, just to find out I got spammed instead. That would piss me off royally. __________________ Portal: The Flash Version _________________________________ Brain: So, you sacked the cocky khaki Kicky Sack sock plucker? Mr. Sackett: The second cocky khaki Kicky Sack sock plucker I've sacked since the sixth sitting sheet slitter got sick.

May 8, 2006, 07:07 AM	#4
YAYitsAndrew Anti-Piracy Poster Boy Join Date: Oct 2004 Location: NJ Posts: 2,605 Rep Power: 77 System Specs	What if, by downloading and installing the program, your phone bill was less money each month? __________________ "It is because the resistance to paying for copyrighted material, although often characterized as arising from a supposed technical burden or principled concern for the public interest, arises rather from exactly the same segment of the brain that is dominant in shoplifters." - Mark Helprin, Digital Barbarism In other words, it's never okay to steal even if you think you have a good reason! www.yayitsandrew.com