Source: CNNMoney
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(Business 2.0 Magazine) - Like millions of people before him, Greg Boesel devoured
The Da Vinci Code in a matter of days. After turning the final page, he faced a dilemma: He didn't really want to keep the book, but he wanted to pass it along without the hassle of selling it. So Boesel decided to lock himself indoors for a few days and do some coding -- not to develop another esoteric conspiracy but to build an online company.
Boesel's startup, called Swaptree, is now creeping out of superstealth mode with a new take on e-commerce. Its high-tech bartering system lets consumers get the goods they want without paying a dime.