Casual games get serious

Iria · May 12, 2006, 05:13 PM

Source: News.com
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LOS ANGELES--Imagine if all Hollywood cranked out was action movies.

You'd have theaters packed with young men, but people who'd rather steer away from action flicks, including many women, would find something else to occupy their time. That's basically the problem the video game industry has had--until recently.

The game industry appears to have found its answer with so-called "casual games," a category of software-based entertainment that includes word and puzzle games, board games and even some classic arcade titles. While not new, the casual-games industry is enjoying a renaissance driven by advertising dollars and the ubiquity of mobile devices.

May 12, 2006, 05:13 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Casual games get serious Source: News.com ___________ LOS ANGELES--Imagine if all Hollywood cranked out was action movies. You'd have theaters packed with young men, but people who'd rather steer away from action flicks, including many women, would find something else to occupy their time. That's basically the problem the video game industry has had--until recently. The game industry appears to have found its answer with so-called "casual games," a category of software-based entertainment that includes word and puzzle games, board games and even some classic arcade titles. While not new, the casual-games industry is enjoying a renaissance driven by advertising dollars and the ubiquity of mobile devices.