Bringing digital ads to the local mall

Iria · May 12, 2006, 04:34 PM

Source: News.com
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A giant advertising company is teaming up with a giant property company for a venture that aims to help turn the shopping mall into a medium not unlike television, radio, newspapers or the Internet.

The Publicis Groupe, the world's fourth-largest advertising company, is joining forces with the Simon Property Group, the nation's largest owner of shopping malls, to start what is being called the OnSpot Digital Network. The joint venture, to be formally announced Friday, will sell commercial time on screens to be placed at or near the entrances, food courts, escalators and corridors of Simon malls across the country.

May 12, 2006, 04:34 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Bringing digital ads to the local mall Source: News.com __________ A giant advertising company is teaming up with a giant property company for a venture that aims to help turn the shopping mall into a medium not unlike television, radio, newspapers or the Internet. The Publicis Groupe, the world's fourth-largest advertising company, is joining forces with the Simon Property Group, the nation's largest owner of shopping malls, to start what is being called the OnSpot Digital Network. The joint venture, to be formally announced Friday, will sell commercial time on screens to be placed at or near the entrances, food courts, escalators and corridors of Simon malls across the country.