The Sound Of Many Hands Zapping

Iria · May 17, 2006, 09:39 PM

Source: Business Week
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Zapping commercials seemed like a threat the networks could afford to deal with later. Well, later is here. Since December, ratings agency Nielsen Media Research Inc. has been revising its measurements to include how many folks TiVo, or record, shows to be watched later -- with the option of skipping the ads. Nielsen now has the numbers to provide a meaningful picture of what's going on out there. And it's sure to make network brass squirm.

May 17, 2006, 09:39 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	The Sound Of Many Hands Zapping Source: Business Week ___________ Zapping commercials seemed like a threat the networks could afford to deal with later. Well, later is here. Since December, ratings agency Nielsen Media Research Inc. has been revising its measurements to include how many folks TiVo, or record, shows to be watched later -- with the option of skipping the ads. Nielsen now has the numbers to provide a meaningful picture of what's going on out there. And it's sure to make network brass squirm.