Hidden ads are target of open battle

Iria · May 29, 2006, 01:24 AM

Source: IHT
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PARIS A "funniest moments" video is making the rounds of European lawmakers, but they aren't necessarily laughing at the love triangle featuring a young suitor, his radiant girlfriend and their Oreo cookies.

The video, a collection of clips from American television shows in which brands play bit parts, is one weapon in the fierce lobbying battle taking place as the European Parliament prepares to reshape communications standards to allow product placement.

The debate pits commercial broadcasters seeking new revenue streams against consumer groups that are seizing the opportunity to press for an outright ban on junk food advertising. Joining the fray are high-technology companies that are alarmed by elements in the proposed changes that extend regulation beyond television to online media.

May 29, 2006, 01:24 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Hidden ads are target of open battle Source: IHT __________ PARIS A "funniest moments" video is making the rounds of European lawmakers, but they aren't necessarily laughing at the love triangle featuring a young suitor, his radiant girlfriend and their Oreo cookies. The video, a collection of clips from American television shows in which brands play bit parts, is one weapon in the fierce lobbying battle taking place as the European Parliament prepares to reshape communications standards to allow product placement. The debate pits commercial broadcasters seeking new revenue streams against consumer groups that are seizing the opportunity to press for an outright ban on junk food advertising. Joining the fray are high-technology companies that are alarmed by elements in the proposed changes that extend regulation beyond television to online media.