A gadget-happy Italy looks to satellite radio

Iria · May 29, 2006, 05:29 PM

Source: IHT
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MILAN - In introducing Europe's first satellite radio, set to take off in early 2007, WorldSpace Italia is partly banking on at least one byproduct of Italy's perennially chaotic traffic: a captive audience.

"There are 33 million cars in circulation in Italy; it's nearly impossible to avoid car queues," said Luca Panerai, chief executive of WorldSpace Italia.

Besides, he added, a market research study showed that Italy offered the best opportunity for satellite radio in Europe. Apart from the thriving car culture here, Italians are gadget-happy, he said, and they're avid radio listeners.

LeanWolf · May 29, 2006, 10:57 PM

I wonder how many Vespas they have... man I hate driving in Italy!

May 29, 2006, 05:29 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	A gadget-happy Italy looks to satellite radio Source: IHT _________ MILAN - In introducing Europe's first satellite radio, set to take off in early 2007, WorldSpace Italia is partly banking on at least one byproduct of Italy's perennially chaotic traffic: a captive audience. "There are 33 million cars in circulation in Italy; it's nearly impossible to avoid car queues," said Luca Panerai, chief executive of WorldSpace Italia. Besides, he added, a market research study showed that Italy offered the best opportunity for satellite radio in Europe. Apart from the thriving car culture here, Italians are gadget-happy, he said, and they're avid radio listeners.

May 29, 2006, 10:57 PM	#2
LeanWolf alpha male Join Date: Dec 2002 Location: Skyrim Posts: 5,713 Rep Power: 84 System Specs	I wonder how many Vespas they have... man I hate driving in Italy! __________________