Major League Baseball takes swing at Sling Media

Iria · Jun 7, 2006, 12:53 AM

Source: News.com
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LOS ANGELES--Major League Baseball wants Sling Media to stop slinging around the league's content.

Sling enables TV viewers to access their set-top or TiVo boxes from anywhere in the world via any device that connects to the Web. MLB says that's fine, but if viewers want to watch on multiple devices, they have to pay multiple times.

The situation is part of a larger fight brewing between broadcasters and the companies that relay video streams to portable devices. Proof of the growing conflict came Tuesday during a panel discussion at the Digital Media Summit here, when George Kliavkoff, executive vice president of business for MLB Advanced Media, debated the issue with Rich Buchanan, Sling Media's vice president of marketing.

Jun 7, 2006, 12:53 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Major League Baseball takes swing at Sling Media Source: News.com __________ LOS ANGELES--Major League Baseball wants Sling Media to stop slinging around the league's content. Sling enables TV viewers to access their set-top or TiVo boxes from anywhere in the world via any device that connects to the Web. MLB says that's fine, but if viewers want to watch on multiple devices, they have to pay multiple times. The situation is part of a larger fight brewing between broadcasters and the companies that relay video streams to portable devices. Proof of the growing conflict came Tuesday during a panel discussion at the Digital Media Summit here, when George Kliavkoff, executive vice president of business for MLB Advanced Media, debated the issue with Rich Buchanan, Sling Media's vice president of marketing.