iRiver maker, Microsoft team to challenge iPod

Iria · Jun 15, 2006, 10:50 PM

Source: News.com
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South Korea's digital audio player maker Reigncom is teaming up with Microsoft and MTV to challenge Apple Computer's iPod.

"No hardware company can survive alone," Frank Lim, Reigncom's director in charge of marketing and planning for its iRiver players, said in an interview on Thursday. "We have shifted our strategy focus from music players to entertainment devices."

Reigncom's newest player, Clix, which won kudos from CNET and PC World experts, is a flash-based MP3 player with a 2.2-inch LCD screen that allows users to view movies and photos. It integrates Microsoft's Windows Media Player 11 along with Urge, a subscription-based music service from MTV Networks.

Lim said he expected shipments of Clix to U.S. retailers Best Buy and Wal-Mart Stores to start in July, in time for the back-to-school and crucial holiday seasons.

**dj_stick** · Jun 16, 2006, 12:23 AM

interesting…
lets see what hdd based units they can come up with

Jun 15, 2006, 10:50 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	iRiver maker, Microsoft team to challenge iPod Source: News.com ___________ South Korea's digital audio player maker Reigncom is teaming up with Microsoft and MTV to challenge Apple Computer's iPod. "No hardware company can survive alone," Frank Lim, Reigncom's director in charge of marketing and planning for its iRiver players, said in an interview on Thursday. "We have shifted our strategy focus from music players to entertainment devices." Reigncom's newest player, Clix, which won kudos from CNET and PC World experts, is a flash-based MP3 player with a 2.2-inch LCD screen that allows users to view movies and photos. It integrates Microsoft's Windows Media Player 11 along with Urge, a subscription-based music service from MTV Networks. Lim said he expected shipments of Clix to U.S. retailers Best Buy and Wal-Mart Stores to start in July, in time for the back-to-school and crucial holiday seasons.