Next-gen battle will be won or lost in Europe, says MS developer

Vikingod · Jun 16, 2006, 04:31 AM

Source: GamesIndustry
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A developer working for Microsoft's Game Technology Group has declared that both the US and Japanese gaming markets have reached "saturation point" - and that success in Europe is key to winning the next-gen battle.

In an interview with Ars Technica, Matt Lee - who works for Microsoft's Game Technology Group - stated: "Japan is obviously a very important market for us and one in which we have to work hard at... We've got a whole bunch of great Japanese titles on the way form major Japanese developers. One thing to note, however, is that Japan is not necessarily the most important market for gaming these days.

Jun 16, 2006, 04:31 AM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,187 Rep Power: 109 System Specs	Next-gen battle will be won or lost in Europe, says MS developer Source: GamesIndustry ___________ A developer working for Microsoft's Game Technology Group has declared that both the US and Japanese gaming markets have reached "saturation point" - and that success in Europe is key to winning the next-gen battle. In an interview with Ars Technica, Matt Lee - who works for Microsoft's Game Technology Group - stated: "Japan is obviously a very important market for us and one in which we have to work hard at... We've got a whole bunch of great Japanese titles on the way form major Japanese developers. One thing to note, however, is that Japan is not necessarily the most important market for gaming these days. __________________ *How You Can Help DriverHeaven By Using Digg*