Disney says ABC free web TV a hit

Iria · Jun 20, 2006, 03:38 AM

Source: Yahoo! News
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LOS ANGELES (Reuters) - Prime-time ABC television shows were viewed more than 11 million times on the Web in the first month of a test by the Walt Disney Co of whether consumers will watch ads online if the shows are free.

An online exit survey posted the first week of the two-month trial showed that 87 percent of respondents could recall the advertisers that sponsored the episodes they watched.

That compares with typical ad recall of about 40 percent for commercials viewed on television, industry sources said.

Jun 20, 2006, 03:38 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Disney says ABC free web TV a hit Source: Yahoo! News __________ LOS ANGELES (Reuters) - Prime-time ABC television shows were viewed more than 11 million times on the Web in the first month of a test by the Walt Disney Co of whether consumers will watch ads online if the shows are free. An online exit survey posted the first week of the two-month trial showed that 87 percent of respondents could recall the advertisers that sponsored the episodes they watched. That compares with typical ad recall of about 40 percent for commercials viewed on television, industry sources said.