Advertisers grapple with consumer online revolution

Iria · Jun 23, 2006, 08:52 PM

Source: News.com
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Consumers are hijacking top global brands using blogs and online communities, but advertising companies are trying to find ways to embrace the revolution rather than fight against it.

The Internet has turned the traditional world of advertising on its head with a growing shift of spending to online from print and TV. The Web is giving millions of consumers an outlet for their views on products and brands, bypassing traditional media.

Jun 23, 2006, 08:52 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Advertisers grapple with consumer online revolution Source: News.com __________ Consumers are hijacking top global brands using blogs and online communities, but advertising companies are trying to find ways to embrace the revolution rather than fight against it. The Internet has turned the traditional world of advertising on its head with a growing shift of spending to online from print and TV. The Web is giving millions of consumers an outlet for their views on products and brands, bypassing traditional media.