Newspaper Web sites dig into local coverage

Iria · Jun 25, 2006, 02:41 AM

Source: Reuters
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NEW YORK (Reuters) - They call it the World Wide Web, but newspapers trying to grow online audiences are focusing on deeper local coverage to build revenue.

The Internet gives them tools to attract new customers, which leads to a rise in advertising, said executives at the Mid-Year Media Review conference in New York this week.

To do so, newspapers have had to do more than publish the daily crime roundup or a feature on the neighborhood's latest centenarian -- they must create a forum for the community.

Jun 25, 2006, 02:41 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Newspaper Web sites dig into local coverage Source: Reuters _________ NEW YORK (Reuters) - They call it the World Wide Web, but newspapers trying to grow online audiences are focusing on deeper local coverage to build revenue. The Internet gives them tools to attract new customers, which leads to a rise in advertising, said executives at the Mid-Year Media Review conference in New York this week. To do so, newspapers have had to do more than publish the daily crime roundup or a feature on the neighborhood's latest centenarian -- they must create a forum for the community.