Companies Fight Back Against China Piracy

Iria · Jul 3, 2006, 05:09 PM

Source: SFGate
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(07-02) 13:48 PDT SHANGHAI, China (AP) -- In its battle against near-universal Chinese piracy of Hollywood blockbusters, Warner Bros.' weapon of choice is a little white price tag smaller than a postage stamp.

Last year, the home entertainment giant began selling selected movies with price tags of only $2.75 in major Chinese cities, aiming to carve out a market for relatively affordable but high-quality, legitimate versions of movies in a sea of counterfeit products selling for less than a dollar.

Jul 3, 2006, 05:09 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Companies Fight Back Against China Piracy Source: SFGate ___________ (07-02) 13:48 PDT SHANGHAI, China (AP) -- In its battle against near-universal Chinese piracy of Hollywood blockbusters, Warner Bros.' weapon of choice is a little white price tag smaller than a postage stamp. Last year, the home entertainment giant began selling selected movies with price tags of only $2.75 in major Chinese cities, aiming to carve out a market for relatively affordable but high-quality, legitimate versions of movies in a sea of counterfeit products selling for less than a dollar.