Intel wants your eyeballs

Iria · Jul 6, 2006, 12:33 AM

Source: Ars Technica
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Advertising has so saturated every facet of American life that it's starting to lose potency—sort of like crack. And just like crack, long-term ad viewers need higher doses of the drug to achieve that elusive high. That's the appeal (to advertisers, at least) of in-game advertising: it's new, it's fresh, and it just might make an impression on jaded eyeballs. In short, video game advertising has gone mainstream, and if you want proof, just follow the money.

Microsoft dropped a bundle to acquire market leader Massive a few months back, and now Intel has gone and purchased a piece of the advertising pie. The company recently invested a few million bucks in IGA, a firm that recently named Chris Deering, former president of Sony Entertainment Europe, to its board of directors. IGA now has partnerships with some of the largest tech firms in the market, industry insiders on the board, and US$17 million from a Series A round of venture capital funding.

Jul 6, 2006, 12:33 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Intel wants your eyeballs Source: Ars Technica __________ Advertising has so saturated every facet of American life that it's starting to lose potency—sort of like crack. And just like crack, long-term ad viewers need higher doses of the drug to achieve that elusive high. That's the appeal (to advertisers, at least) of in-game advertising: it's new, it's fresh, and it just might make an impression on jaded eyeballs. In short, video game advertising has gone mainstream, and if you want proof, just follow the money. Microsoft dropped a bundle to acquire market leader Massive a few months back, and now Intel has gone and purchased a piece of the advertising pie. The company recently invested a few million bucks in IGA, a firm that recently named Chris Deering, former president of Sony Entertainment Europe, to its board of directors. IGA now has partnerships with some of the largest tech firms in the market, industry insiders on the board, and US$17 million from a Series A round of venture capital funding.