Source: News.com
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In the social-networking party sweeping the Web, search titan Google is playing the wallflower. Is it being smart or just plain nerdy?
MySpace.com,
Facebook.com and others have turned heads for their skyrocketing traffic and massive appeal among young people, who flock to the sites by the millions to bond via photos, videos, blogs, e-mail and instant messaging. Meanwhile, top portals MSN and Yahoo, threatened by the prospect of losing favored-site ranking to MySpace, have begun to organize their applications around social networking, as well.
But Google's
2-year-old social network Orkut--which connects friends and friends of friends around shared interests, but does not include blogging or video features--has lagged in the popularity contest. It's still not widely available and has yet to adopt the Google brand. "It proved to be a problem for Google so now they're watching it," said Stephen Arnold, author of "The Google Legacy," referring to accusations that
Orkut members promoted gang-related violence in countries like Brazil.