Dell to slash rebates and promotions

Iria · Jul 13, 2006, 06:39 PM

Source: News.com
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Dell announced Thursday several changes to its pricing strategy for consumers that drastically reduce the use of mail-in rebates and short-term promotions.

The company is trying to make it easier for consumers to understand what price they will pay every time they come to Dell, said Ro Parra, senior vice president of the home and small business group. Dell often used to offer brief promotions such as extra memory or a free flat-panel display that might not have remained available if a consumer took a day or two to make a purchasing decision.

The new strategy will have the effect of lowering the list price of Dell gear. But overall, consumers will wind up paying around the same price for the complete system they put together, Parra said.

Jul 13, 2006, 06:39 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Dell to slash rebates and promotions Source: News.com __________ Dell announced Thursday several changes to its pricing strategy for consumers that drastically reduce the use of mail-in rebates and short-term promotions. The company is trying to make it easier for consumers to understand what price they will pay every time they come to Dell, said Ro Parra, senior vice president of the home and small business group. Dell often used to offer brief promotions such as extra memory or a free flat-panel display that might not have remained available if a consumer took a day or two to make a purchasing decision. The new strategy will have the effect of lowering the list price of Dell gear. But overall, consumers will wind up paying around the same price for the complete system they put together, Parra said.