The Intelligence Behind Alienware

Iria · Jul 16, 2006, 06:06 PM

Source: Business Week
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Known for its far-out designs, high-end PC maker Alienware has a loyal following among video-gaming enthusiasts. The company, acquired by Dell in March, prides itself on edginess and creativity. Alienware is intent on maintaining those characteristics even as it becomes part of the more staid industry giant (see BusinessWeek.com, 3/24/06, “Can Alienware Keep Its Cool?”). Indeed, the company, which last year increased sales by 50% to $172 million, seems determined to keep its distance from its corporate parent.

BusinessWeek correspondent Louise Lee spoke with Alienware Chief Executive Nelson Gonzalez about the company's design methods and overall philosophy.

Jul 16, 2006, 06:06 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	The Intelligence Behind Alienware Source: Business Week ________ Known for its far-out designs, high-end PC maker Alienware has a loyal following among video-gaming enthusiasts. The company, acquired by Dell in March, prides itself on edginess and creativity. Alienware is intent on maintaining those characteristics even as it becomes part of the more staid industry giant (see BusinessWeek.com, 3/24/06, “Can Alienware Keep Its Cool?”). Indeed, the company, which last year increased sales by 50% to $172 million, seems determined to keep its distance from its corporate parent. BusinessWeek correspondent Louise Lee spoke with Alienware Chief Executive Nelson Gonzalez about the company's design methods and overall philosophy. Last edited by Iria; Jul 16, 2006 at 08:31 PM.