Food websites tempt kids

Iria · Jul 20, 2006, 07:55 PM

Source: Yahoo! News
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Children are getting a bellyful of food marketing through Internet games and websites touting products such as Snickers, Lucky Charms and Cheetos, according to a study released Wednesday by the Kaiser Family Foundation.

In the first comprehensive review of food marketing to children on the Web, the research found 85% of leading brands that target kids in TV ads also have games and other material on the Internet. The sites promote snacks, cereal, fast food, sugary drinks and candy.

More than 500 "advergames" such as Hershey's Syrup Squirt, LifeSavers Boardwalk Bowling and M&Ms Trivia Game were offered on 77 websites.

Jul 20, 2006, 07:55 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Food websites tempt kids Source: Yahoo! News __________ Children are getting a bellyful of food marketing through Internet games and websites touting products such as Snickers, Lucky Charms and Cheetos, according to a study released Wednesday by the Kaiser Family Foundation. In the first comprehensive review of food marketing to children on the Web, the research found 85% of leading brands that target kids in TV ads also have games and other material on the Internet. The sites promote snacks, cereal, fast food, sugary drinks and candy. More than 500 "advergames" such as Hershey's Syrup Squirt, LifeSavers Boardwalk Bowling and M&Ms Trivia Game were offered on 77 websites.