Review: HotHardware
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It can be tough for a company to decide how and where to market a video card in today's demanding retail environment. Price something too high and only a brave few might purchase the card; price it too low and it could be dismissed as a low-end or budget card by some consumers, regardless of its value proposition. These issues can typically determine where said card can be purchased. It's no coincidence that large resellers like Best Buy or Circuit City typically only carry merchandise under a certain price point, as this is where the bulk of sales are generated.