Read More/Source: Reuters
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NEW YORK (Hollywood Reporter) - After what it calls a successful test under its belt, ABC is poised to relaunch its streaming video service in the fall with a tweaked broadband player and more shows available online for a shorter period of time per episode.
The service will feature several more shows than the initial four, though ABC executives declined to discuss it until all the details were settled. Two of the shows in this year's test, "Alias" and "Commander in Chief," have been canceled. "Lost" and "Desperate Housewives" could be joined by some of the network's new dramas and perhaps at least one half-hour comedy.
Viewers will see a broadband player created by the Disney Internet Group with a minor change here and there since the test in May and June. There will be slightly longer commercial inventory but Albert Cheng, executive vp digital media for Disney-ABC Television Group, said it wouldn't hamper the "great consumer experience" that the service was.
Aug 4, 2006, 04:27 PM
