Advertisers, eBay to test ad sales idea

Iria · Aug 5, 2006, 05:57 AM

Source: Yahoo! News
________
NEW YORK - Several major advertisers are teaming up with online auctioneer eBay Inc. to test an idea for selling television advertising in an electronic marketplace, the group announced Friday.

A group of marketers and advertising agencies wants to try what would be a vastly different way of selling TV ads, which are usually negotiated in closed-door deals between networks and advertisers.

Aug 5, 2006, 05:57 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Advertisers, eBay to test ad sales idea Source: Yahoo! News ________ NEW YORK - Several major advertisers are teaming up with online auctioneer eBay Inc. to test an idea for selling television advertising in an electronic marketplace, the group announced Friday. A group of marketers and advertising agencies wants to try what would be a vastly different way of selling TV ads, which are usually negotiated in closed-door deals between networks and advertisers.