Viacom, Google aim ad-backed videos at Web sites

Iria · Aug 7, 2006, 01:13 AM

Source: Reuters
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NEW YORK/SAN FRANCISCO (Reuters) - Viacom Inc.'s MTV Networks has agreed to distribute clips from its cable networks over Google Inc.'s advertising network, in a test of what could become a new economic model for Web-based video delivery, the companies said on Sunday.

The project, a year in the making, marks the first time Google will distribute ad-supported videos across its AdSense network from a major programming provider. The ad-supported video distribution project will begin testing later in August.

Aug 7, 2006, 01:13 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Viacom, Google aim ad-backed videos at Web sites Source: Reuters _________ NEW YORK/SAN FRANCISCO (Reuters) - Viacom Inc.'s MTV Networks has agreed to distribute clips from its cable networks over Google Inc.'s advertising network, in a test of what could become a new economic model for Web-based video delivery, the companies said on Sunday. The project, a year in the making, marks the first time Google will distribute ad-supported videos across its AdSense network from a major programming provider. The ad-supported video distribution project will begin testing later in August.