Ad campaigns for your tiny cellphone screen get bigger

Iria · Aug 10, 2006, 09:42 PM

Source: USA Today
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With readers fleeing newspapers and TV viewers zapping past commercials, advertisers are turning to the one device consumers can't seem to escape: their cellphones.

Mobile phones and wireless devices have quietly become the newest, hottest frontier for big brands from Pepsi to Nike, especially those itching to reach the coveted 18- to 34-year-old set.

Aug 10, 2006, 09:42 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Ad campaigns for your tiny cellphone screen get bigger Source: USA Today ________ With readers fleeing newspapers and TV viewers zapping past commercials, advertisers are turning to the one device consumers can't seem to escape: their cellphones. Mobile phones and wireless devices have quietly become the newest, hottest frontier for big brands from Pepsi to Nike, especially those itching to reach the coveted 18- to 34-year-old set.