ATI CEO Dave Orton talks to Driver Heaven

Zardon · Aug 12, 2006, 01:35 AM

Read the interview here
____________________

One of the largest mergers in Technology history will be the forthcoming AMD takeover of ATI. We spoke last week with Jon Carvill one of AMD's senior staff and today ATI CEO Dave Orton was generous enough to grant me some time to talk with him. I have had a few one on one sessions with Dave in the past and he is very passionate about the products ATI has made in his time leading the company and it would also be safe to say he is very confident with the direction this AMD/ATI merger is going to take.

Driver Heaven: Intel have always worked closely with ATI, do you feel this merger will damage that relationship?

Dave Orton: Intel is a smart company, and will do what is best for their customers. If we continue to provide compelling graphics solutions, I am sure we will continue to have a very good relationship with Intel. We have no intention of closing the door on our customers or to Intel. We have developed a 20-year relationship with Intel and we want to continue to support Intel and the market with our GPUs.

Erroneus · Aug 12, 2006, 02:22 AM

Cursed they are still thinking about killing the ATI brand.

Dark Lord · Aug 12, 2006, 03:22 AM

nice read.

will be interesting to see if the CPU/GPU on the same chip ever actually emerges.

Just Learnin' · Aug 12, 2006, 03:38 AM

Quote:

Dave Orton: Thanks, we have worked very hard on our drivers and the response from customers has been overwhelmingly positive. They appreciate the quality and the ease-of-use of every driver release.

AIW owners are laughing at this remark!

pr0digal jenius · Aug 12, 2006, 07:24 AM

excellent job as always allan...and a big thanks to dave for takin the time out of his assuredly busy day to talk to ya

SFOSOK · Aug 12, 2006, 01:17 PM

I enjoyed the read. Sounds like a smart guy who knows what he is doing.

Customgamer1 · Aug 12, 2006, 06:59 PM

Quote:

Originally Posted by Erroneus

Cursed they are still thinking about killing the ATI brand.

If they do I will be VERY mad and might have a switch to Nvidia?!?!?

It would suck but I don't see how they could toss out a very respected name ATI? It means so much to a lot of the market between gamers. If they change the name what are they going to call it? AMD Video???

Chaos · Aug 12, 2006, 07:06 PM

interesting read for sure. i still have no real feelings on the merger yet but as they are my CPU/GPU of chooice I will still hope for the best

swimtech · Aug 13, 2006, 03:30 AM

Very informative and cordial interview - thanks Allan and Dave. I agree that the joining of engineering expertise and "company attitudes" will be a hefty positive for AMD/ATI and their customers - including most of the hobbyists/enthusiasts/mentors here at DH.

This move should help them in the corporate, government, and education markets quite a bit - most of those have gone with Intel over the years because of perceived platform stability and supportability. AMD/ATI should be able to increase their share there in the future if their teams work hard on those issues - and I'm confident they can do it if they so choose - they both certainly have proven themselves to be thoughtful and nimble innovators.

Falstaff · Aug 16, 2006, 03:19 PM

Being able to contact, interview and report information about the industry is very important.
I read Maximum PC magazine and read the reviews here for information...
thanx man..

sc3000 · Aug 21, 2006, 03:27 AM

I really don't want a slow nvidia GPU. Even worse, nvidia having a monopoly

Aug 12, 2006, 01:35 AM	#1
Zardon DriverHeaven Founder Join Date: May 2002 Posts: 32,480 Rep Power: 177	ATI CEO Dave Orton talks to Driver Heaven Read the interview here ____________________ One of the largest mergers in Technology history will be the forthcoming AMD takeover of ATI. We spoke last week with Jon Carvill one of AMD's senior staff and today ATI CEO Dave Orton was generous enough to grant me some time to talk with him. I have had a few one on one sessions with Dave in the past and he is very passionate about the products ATI has made in his time leading the company and it would also be safe to say he is very confident with the direction this AMD/ATI merger is going to take. Driver Heaven: Intel have always worked closely with ATI, do you feel this merger will damage that relationship? Dave Orton: Intel is a smart company, and will do what is best for their customers. If we continue to provide compelling graphics solutions, I am sure we will continue to have a very good relationship with Intel. We have no intention of closing the door on our customers or to Intel. We have developed a 20-year relationship with Intel and we want to continue to support Intel and the market with our GPUs.

Aug 12, 2006, 02:22 AM	#2
Erroneus Get off my lawn! Join Date: Aug 2002 Location: Denmark Posts: 13,342 Rep Power: 114 System Specs	Cursed they are still thinking about killing the ATI brand. __________________

Aug 12, 2006, 03:22 AM	#3
Dark Lord HardwareHeaven Extreme Member Join Date: Jul 2004 Location: Grand Rapids, MI Posts: 5,945 Rep Power: 124 System Specs	nice read. will be interesting to see if the CPU/GPU on the same chip ever actually emerges. __________________

Aug 12, 2006, 01:17 PM	#6
SFOSOK 939 Goin Strong Join Date: Jul 2005 Location: Ontario Posts: 7,033 Rep Power: 89 System Specs	I enjoyed the read. Sounds like a smart guy who knows what he is doing. __________________ Warning - Explicit Content Preceeding METAL!!

Aug 12, 2006, 07:06 PM	#8
Chaos Number Nine Join Date: May 2002 Location: Nova Scotia Posts: 5,269 Rep Power: 165 System Specs	interesting read for sure. i still have no real feelings on the merger yet but as they are my CPU/GPU of chooice I will still hope for the best __________________

Aug 12, 2006, 07:24 AM	#5
pr0digal jenius Delete Me Join Date: Mar 2004 Posts: 14,648 Rep Power: 0	excellent job as always allan...and a big thanks to dave for takin the time out of his assuredly busy day to talk to ya

Aug 13, 2006, 03:30 AM	#9
swimtech HardwareHeaven Extreme Member Join Date: May 2002 Location: North Carolina Posts: 4,040 Rep Power: 122 System Specs	Very informative and cordial interview - thanks Allan and Dave. I agree that the joining of engineering expertise and "company attitudes" will be a hefty positive for AMD/ATI and their customers - including most of the hobbyists/enthusiasts/mentors here at DH. This move should help them in the corporate, government, and education markets quite a bit - most of those have gone with Intel over the years because of perceived platform stability and supportability. AMD/ATI should be able to increase their share there in the future if their teams work hard on those issues - and I'm confident they can do it if they so choose - they both certainly have proven themselves to be thoughtful and nimble innovators. __________________ It's not so much getting your way that matters or not - what matters is how you go about getting it.

Aug 16, 2006, 03:19 PM	#10
Falstaff Old Codger Join Date: Sep 2002 Location: USAFA Posts: 19,047 Rep Power: 206	Being able to contact, interview and report information about the industry is very important. I read Maximum PC magazine and read the reviews here for information... thanx man.. __________________ "Inspiration is always a surprising visitor."

Aug 21, 2006, 03:27 AM	#11
sc3000 DriverHeaven Lover Join Date: Jan 2005 Location: New York Posts: 225 Rep Power: 0	I really don't want a slow nvidia GPU. Even worse, nvidia having a monopoly __________________ 01001111 01101101 01100101 01100111 01100001 00100000 01000100 01110010 01101001 01110110 01100101 01110010 01110011 00100000 01010010 01101111 01100011 01101011 00100001