YouTube eyes ad money with Paris Hilton channel

Iria · Aug 22, 2006, 05:04 PM

Source: Reuters
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LOS ANGELES (Hollywood Reporter) - YouTube, the online sensation that facilitates the viewing of 100 million amateur videos a day, is introducing a couple of new ways for advertisers to tap into the Web site's popularity while preserving its decidedly noncommercial attitude.

Beginning Tuesday, YouTube will roll out its first Brand Channel, where Warner Bros. Records will promote Paris Hilton's debut album, "Paris."

Aug 22, 2006, 05:04 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	YouTube eyes ad money with Paris Hilton channel Source: Reuters ________ LOS ANGELES (Hollywood Reporter) - YouTube, the online sensation that facilitates the viewing of 100 million amateur videos a day, is introducing a couple of new ways for advertisers to tap into the Web site's popularity while preserving its decidedly noncommercial attitude. Beginning Tuesday, YouTube will roll out its first Brand Channel, where Warner Bros. Records will promote Paris Hilton's debut album, "Paris."