Read More/Source: Reuters
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TOKYO (Reuters) - Canon Inc. unveiled a new digital single-lens reflex camera on Thursday that undercut the price of a similar model sold by Sony Corp. in the market for photo enthusiasts.
Canon, the world's top digital camera maker, said it would launch the new entry-level SLR camera globally in September with plans to produce 180,000 units per month. The camera body is priced at about 90,000 yen ($775).
The camera, named EOS Kiss Digital X in Japan and Rebel XTi in the United States, will be equipped with a sensor capable of 10.1 megapixels of resolution.
Canon faces a new threat from consumer electronics makers including Sony and Matsushita Electric Industrial Co., which have tied up with other camera makers to make inroads into the more profitable SLR market as margins for simpler compact models decline due to price competition.
Aug 24, 2006, 05:49 PM
