New rock stars use Web videos to win fans

Iria · Aug 26, 2006, 05:11 AM

Source: Reuters
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NEW YORK (Reuters) - Chicago alternative rock band OK Go has become more popular on the video-sharing Web site YouTube than it ever was on MTV. The band's treadmill video has been viewed millions of times on the Internet and featured on news programs around the world.

Music industry watchers can learn from OK Go's experience, which shows that Web users can catapult a band to fame, challenging the popular assumption that videos need to cost thousands of dollars or be directed by Hollywood film directors.

Aug 26, 2006, 05:11 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	New rock stars use Web videos to win fans Source: Reuters ___________ NEW YORK (Reuters) - Chicago alternative rock band OK Go has become more popular on the video-sharing Web site YouTube than it ever was on MTV. The band's treadmill video has been viewed millions of times on the Internet and featured on news programs around the world. Music industry watchers can learn from OK Go's experience, which shows that Web users can catapult a band to fame, challenging the popular assumption that videos need to cost thousands of dollars or be directed by Hollywood film directors.