Source: New Statesman
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Towards the end of last month a posting appeared on a website called "Blog Republic - By the Bloggers. For the Bloggers". "Blog Republic is looking for bloggers who are interested in being paid per post," it said. "We're looking for motivated bloggers in the following areas: cellphones, broadband, travel, gadgets, health, stocks and blogging. We're looking for quality bloggers who can make insightful posts. The more you post, the more you earn."
This plea caused quite a flurry in the online world. After all, if blog culture has been about anything, it has been about sticking it to large corporations rather than taking their advertising dollars. Last year, for instance, Dell would not replace a faulty computer owned by the influential blogger Jeff Jarvis. He started chronicling the company's poor service on his blog buzz machine.com under the heading "Dell Hell". His postings hit such a nerve that Jarvis was soon receiving 10,000 visits a day.