Source: Reuters
_______________
LOS ANGELES (Hollywood Reporter) - In a first for the U.S. market, the struggling Mobile ESPN network is offering live and complete football games for viewing on cell phones.
The service, announced Wednesday, will offer subscribers up to 25 games per month from ESPN and ESPN2, starting with Florida State vs. Miami on September 4, and will run throughout the 2006 college football season. The games also will be shown on air and on the ESPN360 broadband channel.
Only Mobile ESPN customers who opt for the Total Sports Package tier will get the games, which are included in the price and can be accessed with one touch from the service's "Sideline" on-screen menu. The Total Sports Package costs $25 a month in addition to the subscriber's choice of plans that start at $40.